Indian baby fashion brand Popees Baby Care is accelerating its international growth with a strategic focus on the Gulf region, planning to open around 10 new stores in Dubai this year.

The brand made its UAE debut last month by launching two stores and aims to expand further into other GCC countries, including Saudi Arabia, Bahrain, and Qatar

Founded in 2003, Popees Baby Care is known for its wide range of children’s apparel and products. The brand also maintains an office and showroom in the UK and has plans to enter the Australian market soon.

Alongside its international expansion, Popees is also growing domestically, recently inaugurating its 95th store in Kerala. 

The company aims to become a leading player in the global kidswear segment.