Dubai Holding Asset Management (DHAM) has introduced ‘Dubai Retail’, a new umbrella brand bringing together malls, lifestyle hubs, and retail centres across the emirate.

The initiative follows the integration of Nakheel and Meydan into DHAM last year, a move MD Fareed Abdelrahman said aimed at improving efficiency, scalability, and competitiveness across the group’s retail portfolio.

“Being one of the region’s largest groups of malls and retail destinations is only the starting point,” he remarked.

“We aim to ensure our destinations remain relevant, competitive, and a key contributor to Dubai’s progress as a leading global retail and lifestyle capital.”

Dubai Retail spans 10 malls, 15 lifestyle destinations, and 18 community retail centres, housing more than 6500 retailers across over 13 million sqft of gross leasable area.

As part of the rebranding, DHAM also confirmed that Nakheel Mall has been renamed Palm Jumeirah Mall following the opening of its redeveloped section.

The portfolio includes Palm Jumeirah Mall (formerly Nakheel Mall), Ibn Battuta Mall, The Outlet Village, Circle Mall, Golden Mile Galleria, and the upcoming Al Khail Avenue.

Lifestyle hubs such as Bluewaters, JBR, Palm West Beach, Souk Madinat Jumeirah, and Boxpark also sit under the new umbrella brand.

“Dubai Retail draws on the strength and synergies of the wider Dubai Holding ecosystem,” added Malek Al Malek, Group CEO of Dubai Holding Asset Management.

“This includes positioning it to seize the opportunities presented by a rapidly expanding population, a thriving tourism sector, and forward-looking urban development.”