Manchester City Football Club has partnered with Puma to open its second permanent retail outlet in the UAE, a flagship store in Dubai Mall.

Located on the second floor, the new store showcases the club’s latest Puma kit launches, exclusive memorabilia, and merchandise. It incorporates the brand’s “Field of Play” concept, featuring locker room-style zones and club visuals.

In addition to the new Dubai location, Manchester City is expanding its retail presence with new flagship outlets at the Etihad Stadium and Manchester Arndale, as well as pop-up stores in international cities such as New York and Seoul. 

The club also plans to host in-store events and experiences, reflecting its commitment to engaging with its global fan base.