OnTheList is expanding its Middle East operations with the launch of its members-only flash sales platform in Saudi Arabia.

The move follows the company’s entry into the UAE in 2024, where it has since run more than 50 flash sales. The Middle East has become a key market for the business, driven by continued demand for luxury goods and the growing adoption of digital shopping platforms.

According to the brand, Saudi members will be able to access a rotating schedule of flash sales featuring brands including Gucci Jewellery, Aigner, Lanvin and Serapian Milano. Each sale is available for a limited time, a model designed to create urgency while maintaining exclusivity.

“This expansion reflects our belief in the region’s vibrant luxury market and the appetite for a fresh, sustainable approach to premium shopping,” said OnTheList co-founder Delphine Lefay. 

“Our members in the Kingdom will soon experience the same fast-moving flash sales that have made OnTheList a favourite across Asia and the UAE.”

OnTheList’s business model centres on redistributing surplus and off-season inventory through authorised retail partners and distributors. The company positions this approach as a way for brands to clear excess stock while offering consumers discounted access to luxury products.

Founded in Hong Kong in 2016, OnTheList operates a members-only flash sales concept covering fashion, beauty, lifestyle and home categories. The company has expanded to multiple international markets.