Skechers has launched its first kids concept store in Jeddah, joining the global retail and fashion conglomerate Apparel Group’s portfolio across Saudi Arabia and the GCC region. 

Bringing an immersive and interactive space to the Red Sea Mall, the store will feature family-friendly activities, including photo frame decorating, shoe personalisation with accessories, and tote bag colouring.

“The launch of our new Skechers kids concept store in Jeddah reflects Apparel Group’s unwavering commitment to innovation in retail and brand storytelling,” said Neeraj Teckchandani, CEO of Apparel Group.

As part of the launch event, the store will offer the Skechers Kids’ product range, along with a themed giveaway for families.

“This milestone is a testament to our vision of delivering meaningful experiences for the next generation,” said Teckchandani.