Beauty and fragrance retailer Faces, operated by Chalhoub Group, has officially opened its largest flagship store in the GCC at the Jeddah Vibes commercial complex.

Marking a major expansion of the brand’s physical footprint in Saudi Arabia, the multi-category retail venue features an expanded floor plan built to showcase international luxury brands alongside regional cosmetics and fragrance houses.

To offer shoppers a more interactive environment, the new flagship incorporates several experiential retail zones throughout the space. 

Dedicated fragrance consultation areas, specialised skincare testing bays, and digital skin-analysis stations serve as a beauty hub that provides customers with personalised product recommendations. 

Meanwhile, an open layout allows visitors to navigate seamlessly between distinct beauty, fragrance, and grooming departments.

By expanding its physical retail footprints across high-density commercial hubs, Chalhoub Group continues to scale its omnichannel presence in response to sustained demand for in-person luxury beauty experiences across the region.

“The inauguration of our Jeddah Vibes flagship marks a defining milestone for Faces. As our largest store in the GCC and the first to embody our reimagined brand, it reflects our evolution into a service-led beauty retailer centred on expertise, personalisation and immersive discovery,” said Nicole Nitschke, MD of Faces.

“Saudi Arabia remains a cornerstone market for us, and this investment underscores our long-term commitment to the Kingdom and its dynamic retail transformation under Vision 2030.”

Originally established under the name Wojooh before undergoing a brand refresh, Faces operates a physical store network across the Middle East, tailoring its curation of skincare, makeup, and niche fragrances to regional market preferences.