Emirates International Investment Company (EIIC) has acquired a minority stake in Joe & The Juice, in a deal that values the Danish juice and coffee chain at US$1.8 billion.
Joe & The Juice was Founded in 2002 in Copenhagen by Kaspar Basse. As of early this year, the chain operated approximately 488 stores across North America, Europe, the Middle East and Asia.
The chain generated around $500 million in revenue and marked its 100th location last year.
The transaction will further support the chain’s international expansion, with new store openings and franchising growth planned for key markets.
The investment also deepens EIIC’s relationship with Joe & The Juice, as the business seeks to scale its operations across the Middle East.
Global investment firm General Atlantic will remain the company’s majority shareholder following the deal.
“We believe Joe & The Juice presents a compelling growth opportunity around the world,” said EIIC CEO Joseph Iskander. “We have long admired the strength of the brand and its ability to resonate with a diverse customer base.”
