JD Sports has opened its second store in Dubai, located at City Centre Mirdif, as part of its ongoing expansion in the Middle East through its partnership with GMG.

The launch follows the opening of six JD Sports stores across the MENA region last year.

City Centre Mirdif is one of Dubai’s largest retail destinations, spanning 5 million sqft and housing more than 450 retailers.

“With this new store, we’re bringing all of the latest drops from Adidas, Nike, On Running, New Balance, Asics, and many more to sneakerheads and sportswear fans in Dubai,” said Chris Rowan, franchise director at JD Sports.

The new store features the brand’s regular offering of performance apparel, athleisure, and sneakers, along with exclusive ‘Only at JD’ products and limited-edition releases from Nike, Adidas, New Balance, and On.

“A massive thank you to our amazing JD team, especially Laura Lee, and to Pavol Bielik and the GMG team for delivering another standout location. We also appreciate the continued support from MAF Mall and our brand partners,” he added.