Dubai-based coffee company Rate of Rise Coffee Solutions (ROR) has secured US$8.2 million (AED30 million) to expand across the Middle East and Europe.

The funding will fuel its growth in Saudi Arabia and select European markets, including establishing new roasting and production facilities, barista training centres, quality control initiatives, and consumer education programs.

ROR also plans to introduce new business verticals, such as corporate solutions, premium retail, and event-based experiences.

Expansion will commence in Saudi Arabia, where ROR has partnered with Riyadh-based private investment firm Qadr Financial to secure hotel, restaurant, and catering supply deals. The company has not disclosed which European markets it will enter.

Beyond infrastructure, the company has partnered with coffee farmers and equipment manufacturers to improve its beverage offerings. 

“This is a major step for ROR and specialty coffee in the region,” said Aaron Marshall, GM of ROR Coffee Solutions. “By entering new markets, using advanced roasting technology, and focusing on ethical sourcing, we are improving coffee quality and supporting industry growth.”

Founded in 2017, ROR sources specialty coffee from Kenya, Brazil, Costa Rica, Yemen, and Colombia. It offers whole bean, ground, pod, and drip bag coffee, brewing equipment and espresso machines for homes and business clients.