International Flavours and Fragrances (IFF) has launched the Scent Dubai Creative Center, providing customers with an immersive experience of its fragrance portfolio.

Located in the Dubai Science Park Laboratory Complex, the 2000sqm facility includes a perfumery art studio, a majlis – a traditional Middle Eastern sitting room – and an academy for perfume training.

It will feature curated booths for various scent categories, including fine fragrances, home, and beauty. 

In addition, the centre also has an in-house industrial production robot to streamline product creation, scent engineering, and delivery systems.

IFF CEO Erik Fyrwald said the Middle East is a key market for global growth. 

“The Dubai Creative Center will strengthen our ability to continue winning with customers by delivering leading innovative solutions for local tastes in fine and consumer fragrance even faster,” he added.

IFF’s scent team has been active in Dubai since 2000, playing a key role in the growth of the Middle Eastern perfumery market. In addition, the company’s Science Park site supports clients in the food and beverage industry with solutions in taste, food ingredients, and biosciences.