Korea Town by Boutiqaat has opened its first Middle East store outside Kuwait at The Avenues Bahrain, marking a new milestone in its regional expansion.

The store brings over 200 K-beauty brands to Bahrain’s beauty scene, including Beauty of Joseon, Tirtir, Round Lab, Skin1004, Axis Y and Kundal.

The K-beauty retailer currently operates 11 branches across Kuwait and now aims to reach 50 stores throughout the Gulf Cooperation Council (GCC), continuing its journey to become the region’s dedicated destination for Korean beauty, wellness and lifestyle.

As part of its continued expansion plan, which the retailer said last year targets 50 stores across the GCC by 2027, the Bahrain opening represents a major step for Korea Town in connecting leading Korean brands and products with consumers across the region through an integrated retail and digital experience.