Kuwait-based Korean beauty retailer Korea Town is targeting to reach 50 stores across the Gulf Cooperation Council (GCC) by 2027 as part of its expansion strategy.

The announcement comes after the company opened its redesigned branch at The Gate Mall, aimed at offering shoppers an elevated retail experience that blends innovation with authentic Korean beauty culture.

Korea Town has also partnered with Boutiqaat Group, the region’s leading name in e-commerce and digital retail. 

The collaboration allows the retailer to accelerate growth by leveraging Boutiqaat’s advanced infrastructure, logistics, and digital capabilities.

Founded in 2021, Korea Town offers products from more than 250 Korean beauty brands, spanning multiple categories including skincare, haircare, cosmetics, accessories, and lifestyle. It currently operates seven stores across Kuwait, with two more locations to open in the near future.

According to the company, the expansion amplifies its long-term vision of becoming a cornerstone of the Gulf’s beauty retail landscape, setting new benchmarks for growth, innovation, and consumer engagement.