US-based Ulta Beauty has opened its first store in Kuwait. 

Located at The Avenues, the 1394sqm store in partnership with Alshaya Group features over 300 beauty and wellness brands, including US and domestic products.

“The Kuwait store brings to life the unmatched experience our guests, associates, and brand partners have cherished for decades in the US, while incorporating unique elements that are important to the local consumer,” said Kecia Steelman, president and CEO of Ulta Beauty.

“Our fantastic new partnership with Ulta Beauty is another step forward for Alshaya Group as we bring the very best brands to the region,” said John Hadden, CEO of Alshaya Group.

Earlier, the beauty brand made its debut at Antara Fashion Hall in Mexico and reported ‘very-strong’ sales.