The Lego Group kicked off 2025 with double-digit revenue and profit growth, fueled by global demand, brand tie-ins, and new product launches.
According to financial results, revenue rose 12 per cent year-over-year to US$5.3 billion, while net profit increased 10 per cent to $1.01 billion.
Operating profit also rose by 10 per cent, reaching $1.4 billion, as the company outpaced the global toy market, which grew an estimated 7 per cent over the same period.
“This growth is driven by our large and innovative range of products that continues to be relevant across ages and interests,” said CEO Niels B Christiansen.
“With the solid financial foundation we have built over several years, we continue to invest in capacity expansions and strategic initiatives that fuel our growth.”
Strong global demand and innovations
Consumer sales rose roughly 13 per cent, helped by bestsellers, which included a mix of homegrown and licensed themes such as Lego City, Lego Technic, Lego Botanicals, Lego Icons and Lego Star Wars. A collaboration with Pokémon is expected to launch next year.
Lego released a record 314 new sets in the first half of its 2025 fiscal year, underscoring its focus on product innovation and broadening its appeal across age groups and interests.
The company credited its growth to strong consumer demand, especially in the US and parts of Europe, the Middle East, and Africa. It also expanded globally, opening 24 new stores, including its first in New Delhi, bringing the total to 1079 across 54 markets.
Despite inflationary pressures and global trade tensions, Lego maintained stable supply chains thanks to its manufacturing network in Denmark, Mexico, Hungary, China and Vietnam. Construction of a new factory in Virginia remains on track, with operations expected to begin in 2027.
On sustainability, the company said it significantly increased its use of materials from sustainable sources. Lego remains on track to meet its 2025 goal of sourcing 60 per cent of materials from sustainable sources, 53 per cent from mass balance materials and 7 per cent from segregated content.
“We remain fully focused on our mission to inspire and develop children everywhere – which includes ensuring that future generations inherit a healthy planet. We are privileged to be in a strong position to deliver on this mission – investing significantly in sustainable growth now and for the future,” Christiansen added.
