Fine jewellery brand Marli New York has opened its latest boutique at The Villaggio Mall in Doha, expanding the brand’s architectural vision into the capital of Qatar.

The design reflects Marli’s philosophy of sophistication and simplicity, with every detail fostering the sense of presence and connecting customers to the physical space.

Inspired by the company’s global flagship language, the Doha setting sets itself apart from a traditional boutique by bringing together elements that invite exploration and thus drive greater brand resonance.

The interior atmosphere strikes a balance between marble accents and illuminated showcases. Vertical frames dominate the layout, dividing the space into separate sections and leaving room for a geometric-patterned carpet embellishment.

Founded by Maral Artinian in 2014, Marli relies on craftsmanship and the principle of individuality to redefine modern jewellery. The brand’s commitment to innovation and quality in every facet of the boutique is grounded in over a decade of artisanal mastery.

“Celebrating personal milestones and unforgettable moments has always been at the heart of Marli’s DNA,” according to the company.

The opening is instrumental in enhancing Marli’s growth in the Middle East, while further igniting global connections through the shared language of fine jewellery and personal empowerment, it added.