Korea Town by Boutiqaat has added Korean skincare brand Axis-Y to its beauty offering as it expands its portfolio of K-beauty brands across the GCC and the wider Middle East.

Axis-Y is known for skincare products targeting dark spots, uneven skin tone, sensitivity, dehydration, and skin barrier health. Its range includes the Dark Spot Correcting Glow Serum, one of its hero products. 

The launch combines in-store retail experiences and brand activations with digital access. Axis-Y will also be available for purchase online via Boutiqaat’s e-commerce site.

Korea Town GM Souha Hasan said Axis-Y’s entry comes as the retailer continues to grow its regional footprint.

The business currently has nine stores in Kuwait, recently opened a flagship store at The Avenues in Bahrain, and is preparing to open a new location in Qatar.

“Our partnership with Axis-Y represents more than a brand launch – it reflects Korea Town’s long-term vision of making authentic Korean beauty more accessible across the GCC and the Middle East,” Hasan added. 

• Further reading: Kuwait’s Korea Town eyes 50 stores in the Gulf by 2027.