UAE-based jewellery retailer Malabar Gold & Diamonds has announced its expansion into New Zealand, marking its 14th global market.

During the initial phase of the expansion, the company plans to invest NZ$75 million (US$43.2 million) in three showrooms across three major cities – Auckland, Wellington and Hamilton.

The showrooms will offer signature collections and services and will adhere to the brand’s standards of ethical sourcing, eco-friendly processes and social welfare initiatives.

The move comes after the Comprehensive Economic Partnership Agreement (CEPA) between the UAE and New Zealand took effect last month.

“As the UAE stands as one of the world’s premier jewellery trading hubs and the base of our international operations, the provisions in CEPA that promotes UAE-NZ trade opens a more efficient and streamlined pathway into the market,” Shamlal Ahamed, MD of international operations at Malabar Gold & Diamonds. 

“With a legacy built on trust, transparency, and customer satisfaction, this expansion into New Zealand represents a transformative step in redefining the region’s jewellery landscape,” he added.

Malabar Gold & Diamonds is the flagship business of Indian conglomerate Malabar Group. The jeweller has more than 375 showrooms across 13 countries including the US, the UK and Australia, with its international operations based out of the Malabar International Hub in the UAE.