Coffee chain The Venti has arrived in the Middle East, after the company signed a master franchising agreement with JKT Networks.

The Venti was founded in March 2014 in Busan, South Korea, The Venti’s first outlet in the Middle East has opened in Amman, Jordan. The move comes as the company looks to expand globally.

“This entry into Jordan serves as a strategic foothold aimed at expanding beyond Asia into the Middle East and North Africa. It will mark an important milestone in The Venti’s global roadmap,” a company spokesperson said.

“We plan to grow into a sensory brand that connects global and local by respecting cultural sensitivities in each country and providing consistent brand value to customers worldwide.”

JKT Networks is a distributor of Korean products to markets in Jordan. Its partner, UiL Trading, exports more than 20,000 Korean products to the region to match high-demand.