Cooks Coffee, the New Zealand-based operator of Esquires Coffee, has entered into a master franchise agreement to enter the United Arab Emirates (UAE).

The ten-year agreement will bring a minimum of 50 Esquires Coffee stores to the UAE, one of the world’s fastest-growing markets for specialty coffee.

“This master franchise agreement marks another important milestone in the international development of the Esquires Coffee Brand,” Keith Jackson, chairman of Cooks Coffee Company, said.

“The UAE represents an attractive burgeoning market and we look forward to rapidly building the brand in the region over the coming years.”

Cooks Coffee acquired the global rights to the organic coffee brand Esquires in 2013. The chain has seen success in the UK and Ireland as part of its global expansion.