Pakistan-based lifestyle fashion brand Sapphire has opened its first store in the UAE at City Centre Sharjah as part of its global expansion.

The new store features a bright and modern interior, with spotlights highlighting clothing displays on rails and mannequins throughout the space.

“This marks another milestone in Sapphire’s global journey, bringing our signature Ready to Wear and Unstitch collection to the UAE,” said Belal Baig, senior manager for merchandising at Sapphire. 

“Designed to celebrate elegance and contemporary fashion, our new store offers a seamless blend of style, quality, and craftsmanship.”

Founded in 2014, Sapphire offers a range of clothing and lifestyle products, including women’s and men’s apparel, kids’ wear, accessories, cosmetics, and home essentials. The brand also offers both ready-to-wear and unstitched fabrics.