UAE-based Senzone Group has acquired Oman’s luxury perfume and beauty retailer Capital Store for an undisclosed sum.

Founded in 1972 by the Jawad Sultan Group, Capital Store holds nearly 65 per cent market share in the distribution of high-end beauty brands in the Omani market, with a strong retail presence across key cities.

“With this transition, we embrace new opportunities for growth and innovation while staying true to the legacy that has made Capital Store a trusted name,” the company wrote on LinkedIn.

“Our focus remains on enhancing customer experience, strengthening partnerships, and elevating our brand to new heights.”

Qais Sabri, Senzone’s regional GM, said the acquisition marks a major step in the group’s regional growth strategy, following the integration of travel retail company Glitter World.

The addition of Capital Stores further solidifies Senzone’s footprint in the Gulf Cooperation Council’s luxury and beauty distribution landscape, he added.

Founded in 2023 and headquartered in Dubai, Senzone is dedicated to curating and delivering premium fragrance and beauty products to customers across the region.