Victoria’s Secret opens in the Mall of the Emirates

Victoria's Secret Mall of the Emirates — The store also offers personalised one-on-one bra fitting services. (Source: Victoria's Secret)

By Kaycee Enerva January 16, 2026

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Victoria’s Secret has opened a store at the Mall of the Emirates in Dubai as part of its regional expansion.

Located within the atrium of the Fashion Dome, the boutique introduces the brand’s updated “intuitive” design concept, which aims to improve customer flow and in-store navigation.

Shoppers can browse Victoria’s Secret’s lingerie, sleepwear and loungewear ranges, alongside a curated selection from its beauty portfolio, including fragrances, body mists and lotions.

The store also offers personalised one-on-one bra fitting services, available without prior appointment.

Victoria’s Secret and Co operates a global network of 1380 retail stores across nearly 70 countries. It owns the core brands Victoria’s Secret (lingerie, beauty, apparel), Pink, and more recently, digital intimates brand Adore Me.