Luxury fragrance house Amouage is expanding its presence in the Gulf Cooperation Council (GCC) region with the launch of Arabic-language platforms, including a dedicated e-commerce section at amouage.com and a regional Instagram account, @AmouageArabia.

The new channels are designed to enhance the brand’s ability to connect with consumers through culturally relevant content, localised storytelling, Arabic-language customer service, and region-specific logistics.

“This initiative brings the house closer to its roots, offering a more intimate dialogue with clients across the GCC and beyond,” said the company on LinkedIn. “From the elegance of tailored delivery to the refinement of local storytelling, every detail honours the rituals and rhythm of the region.”

The launch includes an Arabic rendition of the Amouage logo, described as a “subtle yet meaningful expression of cultural fluency,” and a step in the brand’s localisation strategy.

Established in Oman in 1983, Amouage operates as a high-end perfume house. It is known for blending traditional crafting with modern techniques, and features ingredients such as frankincense, myrrh, and rose.