Amouage has opened its first standalone store in the Kingdom of Saudi Arabia, located in the Red Sea Mall in Jeddah.
This boutique unveils a new chapter for Amouage’s history by deepening its presence in the region, where fragrance is regarded as both ritual and an expression of identity.
Drawing inspiration from the spirit of the Red Sea and Jeddah’s heritage as a vibrant coastal city, the design features sculptural elements that echo antique worth while reflecting the natural landscape of Saudi Arabia.
Amouage, a luxury perfume house that has blended heritage with modern artistry since its establishment in Oman in 1983, once again combines inspired cultural values and contemporary motifs through architecture, paying tribute to its long-standing identity.
“At Amouage, we don’t see heritage and global growth as opposing forces,” stated Marco Parsiegla, CEO of Amouage, as this opening marks a step in the company’s continued international expansion.
“Our Omani roots remain the essence of who we are, and that identity shapes how we grow,” he added. “This boutique is not about scale, it’s about presence.”
Amouage has recently expanded its presence in the GCC region with new Arabic-language platforms. Now Jeddah signals the beginning of a footprint boost in Saudi Arabia – a country that Amouage has approached with respect and intention, according to Parsiegla.
The company is looking to open two more boutiques in Riyadh at Nakheel Mall and Solitaire by the end of this year.
