Lifestyle and fashion conglomerate Apparel Group has unveiled two standalone stores of British brand Barbour in Dubai. 

The newly opened stores are located in Dubai Hills Mall and City Centre Mirdif, offering Barbour’s new Spring/Summer 2025 collection, alongside MyBarbour, a new personalised pin badge experience allowing customers to tailor their garments with unique accents.

The launch follows a strategic partnership signed in September between Apparel Group and Barbour, aimed at establishing the brand’s footprint in six key Middle Eastern markets: The UAE, Saudi Arabia, Bahrain, Kuwait, Oman, and Qatar.

“The Middle East represents an exciting new market for us and we are confident that our blend of timeless British style and high-quality craftsmanship will resonate with customers in the region,” said Neil Parker, MD of global distributors at Barbour.

“The new stores will provide a home for our unique collections and heritage, bringing the true essence of Barbour to Dubai.”

Founded in 1894, Barbour is globally recognised for its classic outerwear and lifestyle collections. The brand offers clothing, accessories, and footwear for men and women, and currently operates in over 55 countries, including the US, Germany, Italy, Spain, France, and various parts of Asia.