Fashion retailer Allen Solly has opened its first store in the Middle East, located in the City Centre of Deira in Dubai. 

The opening was in partnership with owner ABLBL, a business subsidiary of India’s Aditya Birla Group, and Kalyan Silks to bring the brand’s offerings to the UAE.

The store’s offerings include menswear basics, joggers, tailored blazers and clean officewear, and highlights Allen Solly Women, a line designed for Gen Z and Millennial women. 

The collection includes crisp silhouettes, vivid colour schemes, and transitional items ideal for work-to-evening attire. 

S Pattabhiraman, chairman of Kalyan Silks said the brand’s British heritage and comfort-led fashion matched the market’s sensibilities. 

President of ABLBL Jacob John stated the company was thrilled to bring its distinctive brand experience to the Emirates and is looking forward to growing its footprint across key fashion capitals globally.