Apparel Group drives Wingstop expansion into Saudi Arabia

Wingstop
The launch is part of a partnership with local distributor Apparel Group. (Source: Wingstop)

Texas-based restaurant chain Wingstop is set to open its first store in Jeddah, one of Saudi Arabia’s busiest cities.

The launch is part of a partnership with local distributor Apparel Group and will feature the brand’s signature menu, including chicken wings, chicken sandwiches, and hand-cut seasoned fries.

“From bold flavour to vibrant experiences, we’re excited to bring this global favourite closer to our customers in the Kingdom,” Apparel Group said in a statement.

Earlier this year, Wingstop revised its full-year forecast downward after reporting flat same-store sales in the first quarter, citing a challenging macroeconomic environment.

As of the end of that period, Wingstop operated 2689 restaurants worldwide, including 2301 in the US and 388 in international markets.

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