British animation studio 3D Sparrow is set to open Booba World in Dubai, in partnership with Blue Monster, a Dubai-based entertainment operator. This launch marks the world’s first Booba World destination in the UAE region.
Following a deal made by IMG Licensing, Booba World Dubai, located in the First Avenue Mall in Jumeirah, is set to launch early next year.
“Booba has captured the hearts of millions of children and parents around the world,” says Oli Bernard, CEO and co-founder of 3D Sparrow Group.
“Bringing our beloved character to life in ways that kids and families can touch, see, and experience together.”
Based on the Booba content series, a non-dialogue animated comedy for kids, the animated playground will feature attractions, activity zones, and a cafe zone, as well as offering themed merchandise.
The destination will also offer digital and interactive private event spaces for guests to pre-book birthday parties and social events.
“Partnering with Blue Monster in one of the UAE’s most dynamic family destinations allows us to create a truly immersive space that reflects the joy, humour and wonder that make Booba such a global phenomenon.”
