Fashion retail conglomerate Apparel Group has brought discount clothing chain Off/Price to the UAE market.

Off/Price offers clothing, footwear, accessories, and handbags from global brands such as Calvin Klein, Asics, Adidas, Skechers, Tommy Hilfiger, Steve Madden and Birkenstock at low prices. 

The chain’s first UAE store has opened at BurJuman Mall, with six more to be added by the end of this year.

Apparel Group plans to expand Off/Price’s footprint to 100 locations across the Gulf Cooperation Council (GCC) within the next three years.

The group said the 100-store goal reflects its commitment to innovation, value-driven experiences, and meeting growing consumer demand across the region. 

Headquartered in Dubai, Apparel Group operates more than 2300 stores and offers products from over 85 brands. It has a strong presence in the GCC as well as operations in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt.