Emirati-owned retail conglomerate Majid Al Futtaim has launched its Share rewards programme in Saudi Arabia, expanding its digital ecosystem in the region.
Share is the group’s integrated commerce and loyalty platform, designed to connect shopping, dining, entertainment, and lifestyle services through a single app.
Members can earn and redeem points, access personalised offers, and manage rewards across participating brands.
The program is available across more than 65 brands and 15 retail destinations, including Carrefour, Vox Cinemas, Magic Planet, AllSaints, Lululemon, That Concept Store, Abercrombie & Fitch, Hollister, and Crate & Barrel.
In addition, the Saudi rollout also introduces additional payment options, such as Buy Now, Pay Later through Tabby.
SVP of Share Rewards and customer solutions Darren Taylor said the expansion reflects the group’s focus on building a connected customer ecosystem across its retail and lifestyle businesses.
“Share has evolved into far more than a rewards platform; it is our digital destination for customers, bringing together our brands, experiences, and services into one connected ecosystem,” he said.
Majid Al Futtaim said more features will roll out over time, including tiered membership benefits, raffles, cross-market points exchange, affiliate partnerships, gift cards, and a co-branded credit card.
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