H&M Home has unveiled a refreshed brand identity and store concept at The Dubai Mall, the first location globally to showcase the new format.
The redesigned store is organised around a series of interconnected rooms, guiding customers through different areas of the home while displaying furniture, lighting, textiles, tableware, and decorative accessories.
Dedicated spaces also highlight curated collections for bedrooms, bathrooms, kitchens, and dining areas.
The concept combines soft lighting, contrasting materials and architectural details, with a palette of light tones complemented by wood, stone and darker accents.
H&M Home’s updated visual identity and logo are integrated throughout the space.
Frida Dahlquist, GM of H&M Home, said the store was designed to serve as a modern home and lifestyle destination.
“Located within one of the world’s most exciting retail destinations, the space has been created to inspire customers from near and far to explore, discover, and create homes that feel personal, expressive, and beautifully curated,” she said.
Beyond merchandise, the store offers permanent services including monogramming on selected products and an in-store florist operated by Bloombox, featuring floral arrangements, plants, and gifting options.
“As one of the world’s leading retail destinations, Dubai provides the perfect stage to introduce this evolution, reinforcing our commitment to bringing inspiring, accessible design experiences closer to our customers in the region,” Minu Alexander, president of H&M Mena, said.
