Indian women’s pants and leggings retailer Go Colors will be opening its first international store in Dubai’s Silicon Central Mall. 

The company, owned by Go Fashion India, has teamed up with UAE retail conglomerate Apparel Group and will offer leggings, jeans, pants, joggers and other basics for women. 

“This is a big step for the brand as it expands outside of India for the first time,” said Go Fashion CEO Gautam Saraogi. 

“In collaboration with Apparel Group, whose retail experience and robust presence in the area make them the perfect partner for this milestone, Go Fashion is thrilled to introduce its collection to Dubai’s varied and vibrant consumer base,” he said. 

The store layout will combine colourful, eye-catching displays with intuitive product categorisation allowing customers to easily browse through seasonal collections, casual wear and accessories. 

The store will also use QR codes to give customers access to product information and promotions, blending physical and digital retail experiences.

Go Colors has a network of over 750 exclusive brand outlets, giving the company a significant presence across India.