Irish fashion retailer Primark is set to open four stores in Kuwait and Dubai in partnership with local franchise operator Alshaya Group. More stores will follow.
“Since we announced our partnership a few months ago, we’ve seen how excited our customers are for Primark’s fantastic stores to open in the region,” said John Hadden, CEO of Alshaya Group.
The first store is scheduled to open at the Avenues Mall in Kuwait in October, followed by the opening of three stores in Dubai – at Dubai Mall, Mall of the Emirates, and City Centre Mirdif – in early 2026.
“We know there is already a strong cohort of shoppers ready and waiting for us, and we believe the wider region holds a lot of potential for Primark and our value proposition,” said Eoin Tonge, Primark’s interim CEO.
Founded in Dublin, Primark operates over 460 stores across 17 markets, including New York’s Manhattan store, which opened last year. In 2023, the brand teamed up with celebrity Rita Ora to launch a new multi-season fashion collaboration.
