Swiss-founded sportswear retailer On has opened its first store in the United Arab Emirates with a site in the Mall of the Emirates.
It follows an opening in Kuwait earlier this year, and one in Riyadh in October 2025. Found on the mall’s ground floor, the new On store features its signature “magic wall” retail concept.
On has been trying to open around 20 flagship-style stores each year as part of its ongoing growth efforts.
In recent years, success across Asia has been a key driver for the company, with a 61.4 per cent growth in revenue year-on-year contributing to a company-wide US$3.7 billion in sales for fiscal 2025.
Currently operating in 20 countries, On is planning to open a further 10 stores across the Gulf Cooperation Council (GCC). Its products are also stocked in GoSport, Sun and Sand Sports, and That Concept Store.
The Mall of the Emirates opening was done in partnership with Seddiqi Holding’s retail arm, Mizzen, which operates On’s logistics and e-commerce in the GCC. The new store comes with a new weekly run club and local fitness activations.
