Koton has reopened its concept store at Dubai Mall, unveiling a refreshed design and expanded product offering aimed at strengthening the brand’s presence in the Gulf region.

Located on the first floor, the store features a streamlined layout, updated visual merchandising, and a broader selection of products across key categories.

Founded in Istanbul in 1988, Koton has grown into one of Turkey’s leading ready-to-wear retailers, operating 449 stores in over 70 countries through physical locations and online channels.

In addition to the Dubai Mall reopening, Koton plans to launch its e-commerce platform, Koton.com, locally and open nine new stores across the Gulf by the end of this year.

“The Gulf region plays an important role in Koton’s international growth plans,” he said. “Our collaboration with Apparel Group on this store supports our expansion efforts in the region.” 

Koton, together with retail conglomerate Apparel Group, currently operate 18 stores across the UAE, Saudi Arabia, and Bahrain, with plans to enter Kuwait, Oman, and Qatar in the near future.